ONE BRAND. TWO LOCATIONS.
For a financial services company launching a new website, we were commissioned to create a new collection of professional portraits across their Sydney and Melbourne offices.
The challenge was to create imagery that felt natural to each workplace while maintaining a consistent visual identity across both locations.
We worked with the architecture, available light and character of each office to create portraits that felt connected rather than identical. By applying the same photographic principles, lighting approach, direction and finishing across both shoots, we were able to create a cohesive collection despite the different environments.
The result is a versatile suite of imagery that gives the website a consistent and professional visual presence, while allowing each location and the people within it to retain their own character.